Consumers () buy a product for its image even more than for its price or quality.
A.frequently
B.frequent
C.seldom
D.seldomly
A、frequently
A.frequently
B.frequent
C.seldom
D.seldomly
A、frequently
第1题
The appeal of advertising to buying motives can have both negative and positive effects.
Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance maybe sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his orca situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Advertising can persuade the consumer to buy worthless products by______.
A.stressing their high quality
B.convincing him of their low price
C.maintaining a balance between quality and price
D.appealing to his buying motives
第2题
According to this law, changes in the prices of goods cause change in supply and demand. An increase in the price of the goods causes an increase in supply-then number of goods the producers make. Producers will make more goods when they can get higher prices for the goods. The producer makes more shoes as the price of shoes goes up. At the same time, an increase in the price of the goods causes a decrease in demand—the number of goods the consumers buy. This is because people buy less when the price is high. People buy fewer shoes as the price of shoes goes up. Conversely, a decrease in the price causes an increase in demand (people buy more shoes) and a decrease in supply (producers make fewer shoes).
Business firms look at both supply and demand when they make decisions about price and production. They look for the equilibrium point where supply equals demand. At this point, the number of shoes produced is 3000 and the price of the shoes is $30. $30 is the equilibrium price: at this price the consumers will buy all of the 3000 shoes which the producers make. If the producers increase the price of the shoes, or if they produce more than 3000 shoes, the consumers will not buy all of the shoes. The producers will have a surplus(过剩)—more supply than demand—so they must decrease the price in order to sell all of the shoes. On the other hand, if they make fewer than 3000 shoes, there will be a shoes shortage —more demand than supply—and the price will go up.
According to the Law of Supply and Demand, the equilibrium price is the best price for the good. The consumers and the producers will agree on this price because it is the only price that helps them both equally.
Why does an increase in price cause an increase in supply? ______
A.Consumers buy more goods when prices are high.
B.Producers make more goods when prices are high.
C.Producers want to sell all of their goods.
D.Consumers will not buy all of the goods.
第3题
A.no producer can cover his costs of production at that price
B.the quantity supplied exceeds the quantity demanded at that price
C.producers are leaving the industry
D.consumers are willing to buy all the units produced at that price
E.quantity demanded exceeds quantity supplied at that price
第4题
Even【C6】______the purchaser probably does not know why he or she bought something,the manufacturers【C7】______.Manufacturers have analyzed the business of【C8】______and buying.They know all the different motives that influence a consumer's purchase—some rational and【C9】______emotional.Furthermore,they
take advantage of this【C10】______.
Why【C11】______so many products displayed at the checkout counters in grocery stores? The store management has some good【C12】______. By the time the customer is【C13】______to pay for a purchase, he or she has already made rational. thought-out decisions【C14】______what he or she needs and wants to buy. The【C15】______
feels that he or she has done a good job of choosing the items. The shopper is especially vulnerable at this point. The【C16】______of candy, chewing gum, and magazines are very attractive. They persuade the purchaser to buy something for emotional, not【C17】______motives. For example, the customer neither needs nor plans to buy candy. but while the customer is standing, waiting to pay money, he or she may suddenly decide to buy【C18】______
This is exactly【C19】______the store and the manufacturer hope that the customer will【C20】______
The customer follows his or her plan.
【C1】
第5题
The growing interest of consumers in the safety and nutritional quality of the typical North American diet is a welcome development. However, much of this interest has been sparked by sweeping claims that the food supply is unsafe or inadequate in meeting nutritional needs. Although most of these claims are not supported by scientific evidence, the greater number of written material advancing such claims make it difficult for the general public to sep arate fact from fiction. As a result, claims that eating a diet consisting entirely of organically grown foods prevents or cures disease or provides other benefits to health have become widely publicized and form. the basis for folklore.
Almost daily the public is surrounded by claims for "no-aging" diets, new vitamins, and other wonder foods. There are numerous unsubstantiated reports that natural vitamins are superior to synthetic ones, that crops grown with organic fertilizers are nutritionally superior to chose with chemical fertilizers, that untreated grains are better than fumigated grains, and the like.
One thing that most organically grown food products seem to have in common is that they cost more than conventionally grown foods. But in many cases consumers are misled if they believe organic foods can maintain health and provide better nutritional quality than conventionally grown foods. So there is real cause for concern ff consumers, particularly those with limited incomes, distrust the regular food supply and buy only expensive organic foods instead.
The author implies that there is cause for concern if consumers with limit ed incomes buy organic foods instead of conventionally grown foods be cause ______ .
A.organic goods can be more expensive but are often no better than conventionally grown foods
B.many organic foods are actually less nutritious than similar conventionally grown foods
C.conventionally grown foods are more readily available than organic foods
D.too many farmers will stop using conventional methods to grow food crops
第6题
An important factor in a market-oriented economy is the mechanism by which consumer demands can be expressed and responded to by producers. In the American economy, this mechanism is provided by a price system, a process in which prices rise and fall in response to relative demands of consumers and supplies offered by seller-producers. If the product is in short supply relative to the demand, the price will be a bit up and some consumers will be eliminated from the market. If, on the other hand, producing more of a commodity results in reducing its cost, this will tend to increase the supply offered by seller-producers, which in turn will lower the price and permit more consumers to buy the product. Thus, price is the regulating mechanism in the American economic system.
The important factor in a private-oriented economy is that individuals are allowed to own productive resources (private property), and they are permitted to hire labor, gain control over natural resources, and produce goods and services for sale at a profit. In the American economy, the concept of private property embraces not only the ownership of productive resources but also certain rights, including the right to determine the price of a product or to make a free contract with another private individual.
In Line 9, Para.1, "the desire of individuals to maximize their incomes" means ______.
A.Americans are never satisfied with their incomes
B.Americans tend to overstate their incomes
C.Americans want to have their incomes increased
D.Americans want to increase the purchasing power of their incomes
第7题
A.purpose
B.impulse
C.display
D.cue
第8题
A scientist who wants to predict the way in which consumers(消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most—people with rising incomes, stable incomes, or 'decreasing incomes—he would probably answer, those with decreasing incomes. Actually, in the years 1947~1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions(假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months", she said, "we'll have to pay more for meat and milk; we'll have less to spend on other things". Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyers' resistance may be produced. This is shown by the following typical comment; "I just don't pay these prices; they are too high".
The investigations mentioned above were carried out in America; condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology(心理学).
According to the passage, if one wants to predict the way people spend their money, he should______.
A.rely on traditional assumptions about earning and spending
B.try to encourage or discourage consumers to spend money
C.carry out investigations on consumer behavior. and get data of consumers incomes and money spending motives
D.do researches in consumer psychology in a laboratory
第9题
I'm hardly alone, which is bad news for the world's oceans. Partly because more and more sushi is demanded, we're fast fishing out our seas. Some researchers estimate that if we don't change the way we harvest the oceans, all the commercial fisheries (捕鱼业) in the world could disappear as early as 2048. That could mean no more fish to buy in your local supermarket.
Fortunately, scientists are looking for ways to fish sustainably (可持续地). One method is a quota system that sets a limited amount to every fisherman or corporation who wants a share of the total catch for certain sea area. These catch shares get rid of the possibility to over fish.A recent study in Science found that the system can prevent fishery from dying and even make it better over time. "It's truly a win-win situation," says Steven Gaines, a marine biologist at the University of California at Santa Barbara and one of the study's co-authors.
Consumers also can help save the seas through the fish they buy. California's Monterey Bay Aquarium Institute is coming out with pocket guides to sustainable sushi. The researchers base their ratings on the health of a wild fish's population as well as the impacts of fish-farming operations. Oysters, for example, grow fast and can be farmed sustainably, but salmon can't. The researchers also take fishing practices into consideration: catching big-eye tuna (金枪鱼) can cause its nearby fish to die, which certainly no one wants to see. It is hoped that, by making the right choice, consumers can encourage businesses to fish in a more sustainable way.
1、The author loved _____ when he lived in Tokyo.
A、playing football
B、eating sea food
C、singing and dancing
D、reading newspapers
2、If we continue to fish in this way, ______.
A、the fisheries could make a lot of money
B、more and more sushi would be demanded
C、there could be no fish in the oceans
D、the supermarkets could disappear
3、The "quota system" is a system which ______.
A、sets a limited amount to fishermen or companies
B、enables everyone to fish as much as possible
C、prevents fishery from getting better over time
D、is not a way to guarantee sustainable fishing
4、According to the last paragraph, the researchers base their ratings on _____ aspects.
A、one
B、two
C、three
D、four
5、The example of catching big-eye tuna is to prove that _____.
A、the quota system is a win-win situation
B、the pocket guides are helpful to sustainable sushi
C、the health of a wild fish's population is important
D、the researchers base the ratings on fishing practice
第10题
A.resent
B.reject
C.object
D.replace